Speaking truth to the myth of nonverbal communication

The cleanest argument for returning to an office-first culture of synchronous and spontaneous interaction is so simple, so sensible, that a handful of executives have recently regurgitated it with signature C-suite conviction: “93% of communication is nonverbal; that’s how much value we lose when we can’t interact in-person.”

If this is your leader, please come get them. They’re drunk on one of the biggest myths in social psychology.

We’re going to break down the fallacy of the “93% nonverbal communication” rule…